La Poste Boosts Productivity by Uniting Teams with Its White-Label Solution

THE RECIPE FOR SUCCESS

Context

La Poste aims to enhance and optimize its “corporate sport / health sport” initiative driven by the #TeamSportLaPoste label.

Already engaged in organizing team running events across the country, the company sought to complement this physical program with a digital solution capable of reaching a broader audience.

The objective is clear: encourage regular physical activity among all employees, unite existing communities, and concretely strengthen workplace well-being across the Group.

Objectives and Implementation

The rollout of the Squadeasy challenge relies on a decentralized organization. Communication is first shared with regional management teams, giving each the flexibility to implement the program according to local priorities and dynamics.

Team engagement is notably driven through Viva Engage, the internal social network used to share rankings, collective achievements, and encouragement messages.

HR representatives and managers play a key role in embedding the challenge into daily routines and driving participation.

Proven Success

Today, #TeamSportLaPoste is established as a recurring event in the company’s life. Engagement levels have stabilized, with a strong and consistent base of participants—evidence of a mature and sustainable initiative.

Most importantly, internal feedback highlights a tangible improvement in employee well-being. Participants value these collective moments to stay active, challenge themselves, and strengthen connections, even remotely.

“Very competitive with one of my colleagues we pushed ourselves to finish first overall. I even lost 4 kg 😜”

Mathieu,

“This challenge motivated me to be more active, but above all to connect with colleagues I didn’t know before. We created a real team, even remotely.”

Laurie,

THEY TALK ABOUT IT BETTER THAN WE DO

ACF : CONNECT AGAINST HUNGER Solidarity with the team, but above all with the association

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Action contre la faim

"We hoped that people would like it and that it would create a sense of cohesion. With teams based in Paris, Lyon and Bordeaux, they don't necessarily rub shoulders on a daily basis. We were looking for something different from a simple foot race, which would allow everyone to take part. It created new links between teams. It was a great success, so we're doing it again! "

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Victor Jumaucourt,
Internal communications manager

"23 CCIFIs had to carry out various individual and collective soft mobility missions ( running, walking, cycling ... ), all accompanied by quizzes linked to the theme. 35.08 tons of CO2 avoided after 3 weeks of Squadeasy for the CCI France Belgique alone! Combining sport, health and ecology has never been so much fun! "

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Anicia OESER,
Communications Manager

"It's an experience that feels good physically and mentally. The employees are all very energized, all doing things they would never have done without Squadeasy. Incredible emulation. It's all positive."

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Oriane Tisseyre,
Head of finance

TOGETHER CHALLENGE HSBC: Working together to save the planet

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HSBC

MOVE FOR YOUTH Société Générale : to pay your colleague back in his own coin.

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Société Générale

"31k km: that's the sporting challenge taken up by Vaudoise Assurances employees on the Squadeasy app. On foot, on the run or by bike. Thanks to their efforts, I had the pleasure of passing on a cheque for CHF 10,000 to Secours Suisse d'hiver, which will enable us to offer leisure activities to families in need."

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Jean-Daniel Laffely,
CEO groupe

EDENRED: THE HUNGER FOR VICTORY FIRST Edenred mobilizes over 5,300 employees in 45 countries in support of Médecins Sans Frontières.

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Flore Cholley,
Worldwide ESG & Sustainability

LE GROUPE LA POSTE

THEY LOVE IT: WHY NOT YOU ?

THE RECIPE FOR SUCCESS

Proof It Works

THEY TALK ABOUT IT BETTER THAN WE DO

Ready to sustainably engage your teams with Squadeasy?It’s easy!