--- title: Case study - L'Occitane description: Find out how L'Occitane rallies its employees around a mission of solidarity with its Foundation, with its Race for Vision white label. image: https://www.squadeasy.com/hubfs/Case%20study%20loccitane.webp --- # Race For Vision L’OCCITANE launched several challenges with SquadEasy, including Race For Vision, to engage its employees in the fight against preventable blindness. With 8,783 participants and 777,472 km covered, €350,000 was raised for the Foundation. A great success, with 71% of employees motivated to stay active and 66% ready to get even more involved! Target audience Employees Number of participants 8 783 Package White label Association Occitane Fondation ![sport entre collègues](https://2832477.fs1.hubspotusercontent-na1.net/hubfs/2832477/masks-1.png) Activer JavaScript pour voir les images ![courir en forêt](https://2832477.fs1.hubspotusercontent-na1.net/hubfs/2832477/masks-3.png) Activer JavaScript pour voir les images ![rire entre collègues](https://2832477.fs1.hubspotusercontent-na1.net/hubfs/2832477/masks-4.png) Activer JavaScript pour voir les images ![cohésion sport](https://2832477.fs1.hubspotusercontent-na1.net/hubfs/2832477/masks-2.png) Activer JavaScript pour voir les images ![travail d'équipe](https://2832477.fs1.hubspotusercontent-na1.net/hubfs/2832477/masks-2-1.png) Activer JavaScript pour voir les images ### The reasons for success ![icon-chat](https://2832477.fs1.hubspotusercontent-na1.net/hubfs/2832477/Ideagency/Assets/icon-chat.png) Context Activer JavaScript pour voir les images Since 2016, the L'OCCITANE Foundation has set up a program, Union For Vision 10 by 20, aimed at combating avoidable blindness worldwide. To pass on the Foundation's values to employees, the group chose SquadEasy to set up a challenge, combining physical activity and responsible commitment. ![icon-thunder](https://2832477.fs1.hubspotusercontent-na1.net/hubfs/2832477/Ideagency/Assets/icon-thunder.png) Objectives and implementation Activer JavaScript pour voir les images "What we want is to give our employees a taste for the Foundation's actions through physical activity" Julie Goldenstein, Head of Internal Communication and Employer Brand chez L’OCCITANE Group In addition to its Foundation program, L'Occitane wanted to address two issues: - Involve as many international employees as possible in the program - Promote their well-being. The company therefore created Race For Vision, a dedicated white-label SquadEasy application. This fun, connected challenge, combining physical activity and employee involvement, has raised funds to support projects to combat blindness in its subsidiaries and distributors.   ![icon-heart](https://2832477.fs1.hubspotusercontent-na1.net/hubfs/2832477/Ideagency/Assets/icon-heart.png) Guaranteed success Activer JavaScript pour voir les images 350,000 was raised for the Foundation, thanks to the 777,472 km covered by all users, i.e. 8,783 people worldwide. 66% of participants want to make a personal commitment to the Foundation thanks to Race For Vision. 71% were motivated to engage in sporting activities thanks to the challenge. "We saw a real difference in terms of commitment. Participation was at all levels: factories, retails, office." ![img (16)-1](https://2832477.fs1.hubspotusercontent-na1.net/hubfs/2832477/img%20(16)-1.webp) Activer JavaScript pour voir les images ![Running in the rain](https://2832477.fs1.hubspotusercontent-na1.net/hubfs/2832477/img%20(23).png) Activer JavaScript pour voir les images ![heart](https://2832477.fs1.hubspotusercontent-na1.net/hubfs/2832477/Ideagency/Assets/heart.svg) Activer JavaScript pour voir les images VERBATIM, "Neither rain, nor thunder, nor even a pandemic can stop us from running for a good cause !" ## They talk about it better than we do ![Cohésion](https://2832477.fs1.hubspotusercontent-na1.net/hubfs/2832477/Group%201337.webp) ACF : CONNECT AGAINST HUNGER Solidarity with the team, but above all with the association See case study , Action contre la faim ![Action contre la faim](https://2832477.fs1.hubspotusercontent-na1.net/hubfs/2832477/image%20105.webp) "We hoped that people would like it and that it would create a sense of cohesion. With teams based in Paris, Lyon and Bordeaux, they don't necessarily rub shoulders on a daily basis. We were looking for something different from a simple foot race, which would allow everyone to take part. It created new links between teams. It was a great success, so we're doing it again! " All case studies ![https://2832477.fs1.hubspotusercontent-na1.net/hubfs/2832477/Victor%20Jumaucourt.webp](https://2832477.fs1.hubspotusercontent-na1.net/hubfs/2832477/Victor%20Jumaucourt.webp) Victor Jumaucourt, Internal communications manager ![Ouigo](https://2832477.fs1.hubspotusercontent-na1.net/hubfs/2832477/logo%20ouigo%20noir.webp) "23 CCIFIs had to carry out various individual and collective soft mobility missions ( running, walking, cycling ... ), all accompanied by quizzes linked to the theme. 35.08 tons of CO2 avoided after 3 weeks of Squadeasy for the CCI France Belgique alone! Combining sport, health and ecology has never been so much fun! " See case study ![https://2832477.fs1.hubspotusercontent-na1.net/hubfs/2832477/Anicia%20Oeser.webp](https://2832477.fs1.hubspotusercontent-na1.net/hubfs/2832477/Anicia%20Oeser.webp) Anicia OESER, Communications Manager ![CCI France](https://2832477.fs1.hubspotusercontent-na1.net/hubfs/2832477/image%20131.webp) "It's an experience that feels good physically and mentally. The employees are all very energized, all doing things they would never have done without Squadeasy. Incredible emulation. It's all positive." All case studies ![https://2832477.fs1.hubspotusercontent-na1.net/hubfs/2832477/Oriane%20Tisseyre%20portrait.webp](https://2832477.fs1.hubspotusercontent-na1.net/hubfs/2832477/Oriane%20Tisseyre%20portrait.webp) Oriane Tisseyre, Head of finance ![Bonduelle](https://2832477.fs1.hubspotusercontent-na1.net/hubfs/2832477/1681387989-nortera_symbole-01_rgb%202.webp) ![Fête](https://2832477.fs1.hubspotusercontent-na1.net/hubfs/2832477/joie.webp) TOGETHER CHALLENGE HSBC: Working together to save the planet See case study , HSBC ![HSBC](https://2832477.fs1.hubspotusercontent-na1.net/hubfs/2832477/image%20120.webp) ![Collègues](https://2832477.fs1.hubspotusercontent-na1.net/hubfs/2832477/Group%2027843.webp) MOVE FOR YOUTH Société Générale : to pay your colleague back in his own coin. See case study , Société Générale ![Societe generale](https://2832477.fs1.hubspotusercontent-na1.net/hubfs/2832477/image%20132.webp) "31k km: that's the sporting challenge taken up by Vaudoise Assurances employees on the Squadeasy app. On foot, on the run or by bike. Thanks to their efforts, I had the pleasure of passing on a cheque for CHF 10,000 to Secours Suisse d'hiver, which will enable us to offer leisure activities to families in need." All case study ![https://2832477.fs1.hubspotusercontent-na1.net/hubfs/2832477/Jean-Daniel%20Laffely.webp](https://2832477.fs1.hubspotusercontent-na1.net/hubfs/2832477/Jean-Daniel%20Laffely.webp) Jean-Daniel Laffely, CEO groupe ![Flore cholley](https://2832477.fs1.hubspotusercontent-na1.net/hubfs/2832477/mask%20(1).webp) EDENRED: THE HUNGER FOR VICTORY FIRST Edenred mobilizes over 5,300 employees in 45 countries in support of Médecins Sans Frontières. See case study Flore Cholley, Worldwide ESG & Sustainability ![Edenred](https://2832477.fs1.hubspotusercontent-na1.net/hubfs/2832477/logo%20edenred.webp) ### Ready to engage your teams with Squadeasy?
It's so easy! [![ASK FOR A DEMO](https://no-cache.hubspot.com/cta/default/2832477/a5fa4589-831a-4f3d-9a78-bbc06583ee9f.png)](https://cta-redirect.hubspot.com/cta/redirect/2832477/a5fa4589-831a-4f3d-9a78-bbc06583ee9f) ```json { "@context" : "http://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "France", "addressLocality" : "Paris", "addressRegion" : "France 🇫🇷", "postalCode" : "75019", "streetAddress" : "157 boulevard MacDonald " }, "email" : "", "image" : "", "logo" : "https://f.hubspotusercontent20.net/hubfs/2832477/logotype-noir-1.png", "mainEntityOfPage" : { "@id" : "https://www.squadeasy.com/en/cas-clients/loccitane", "@type" : "WebPage", "description" : "Find out how L'Occitane rallies its employees around a mission of solidarity with its Foundation, with its Race for Vision white label." }, "name" : "Squadeasy", "sameAs" : [ "", "" ], "telephone" : "", "url" : "http://Squadeasy" } ```